diff --git a/build/ci/.build-container.yml b/build/ci/.build-container.yml
index 25c44840c04a8f02d236e179742874ee1570592c..8bf61180f5b8ceccf4055264aa890ed8c7e262f6 100644
--- a/build/ci/.build-container.yml
+++ b/build/ci/.build-container.yml
@@ -1,4 +1,5 @@
 variables:
+  ACTIVE_DEVELOP: "v.0.1.0-codename-threadbare"
   DOCKER_IMAGE_SHA: $CI_REGISTRY_IMAGE:$CI_COMMIT_SHA
 
 build:docker:
@@ -6,7 +7,7 @@ build:docker:
   tags:
     - baremetal
   rules:
-    - if: $CI_PIPELINE_SOURCE == "merge_request_event" && $CI_MERGE_REQUEST_TARGET_BRANCH_NAME == $CI_DEFAULT_BRANCH
+    - if: $CI_COMMIT_BRANCH == $ACTIVE_DEVELOP
     - if: $CI_COMMIT_BRANCH == $CI_DEFAULT_BRANCH
   script:
     - >
@@ -31,7 +32,7 @@ deploy:develop:
     TAG: $CI_REGISTRY_IMAGE:develop
     HOOK: $PORTAINER_HOOK_DEVELOP
   rules:
-    - if: $CI_COMMIT_BRANCH == "v.0.1.0-codename-threadbare"
+    - if: $CI_COMMIT_BRANCH == $ACTIVE_DEVELOP
   <<: *deploy
 
 deploy:tagged: